Note: A post about Ferrari’s history is here
There is absolutely no doubt that Ferrari is, indeed, a successful company.
But what is the real key to that kind of achievement?
Passion and Commitment:
It all started for passion, and went on for passion. And today, just like the very first time a Ferrari vehicle was built, it inspires passion.
"Faster, faster, faster!"
It was a real need for speed what kept Enzo Ferrari striving to improve his engines, his aerodynamics, his stability.
He wanted to go beyond the limits. He wanted to feel the car as an extension of his own body, a perfect symbiosis between man and machine, flesh and metal.
Coping with reality
Enzo loved track racing. For him, anything else was just pointless.
He did have to sell his cars to rich people, in order to keep his company going, but he disliked those very people. He felt it was a waste to put such jewels of engineering in the hands of people who wouldn’t race his cars. Who wouldn’t (or, worse, couldn’t) push them to the limit.
No passion has ever developed anything without commitment. Ferrari is both a dream and a product.
A car with a soul
Have you ever thought about what makes a Ferrari special?
Why is it isn’t just the brand of a company, but it feels like something more?
Simple, a Ferrari has a soul of its own.
The red color stands for passion, for the will to be the first, for the strength and boldness of confidence; the prancing horse, so vital, so nervous, aggressive. It is a symbol of rebirth. Of pure, sheer life.
It is incredible how much driving a Ferrari is enjoying any small detail studied, developed and loved by the very man who started it all.
As long as technology, enhancement and progress don’t cancel that, I take Ferrari’s success for granted.